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Brand design

Specialist brand design in Sydney

When you’re responsible for an important brand project, there’s a lot riding on getting it right. You need more than something that looks good. You need the right idea, stakeholder buy-in and a brand that works across your organisation and in the real world.


That’s where the right creative partner makes a difference. 

Since 2008, we’ve helped senior marketing and brand teams navigate complex brand projects with confidence, from creating new brands to repositioning and evolving established ones.


We bring strategy and design together from the outset, understanding your business, audiences and what success looks like before turning that thinking into a distinctive, beautifully crafted brand.


And we stay with you beyond the big reveal.


From brand systems and guidelines to templates, campaigns and rollout, we make sure the brand works wherever it needs to.


Throughout the process, we work as an extension of your team, thinking ahead, navigating stakeholder feedback and taking ownership of keeping things moving.


The result is a brand your stakeholders believe in, your team can use and your organisation can confidently take forward.

Everything you need to deliver with confidence

  • Brand strategy & positioning

  • Naming & verbal identity

  • Brand identity design

  • Brand evolution & refresh

  • Visual identity systems

  • Brand guidelines & toolkits

  • Brand architecture

  • Brand rollout & implementation

When the brand matters, so does the partner.

We’ll help you navigate the complexity, bring stakeholders with you and deliver with confidence.

Alvarium

Alvarium

A future-forward brand for a precision-driven Industry

Blasta Mhor

Blasta Mhor

A brand refresh that raises the bar for high-end Highland Cattle

Bowral Capital

Bowral Capital

Building credibility into the brand from day one

Calibre Life

Calibre Life

Redefining trust and clarity in life insurance

Loves Dogs

Loves Dogs

A lifestyle brand catering to dog owners and enthusiasts

Made Property

Made Property

From solid foundations to elevated ambition

Marble Money

Marble Money

A bold, playful identity for a dynamic financial future

New North

New North

A guiding light in the evolving regulatory landscape

NovusQuo

NovusQuo

Challenging convention and redefining equity investing

Pre-Match Meal

Pre-Match Meal

A winning brand for fuelling athletes and supporting a legacy

Qualitas

Qualitas

A confident identity that balances personality with precision

Redman Lynch

Redman Lynch

Personalised approach, innovative ideas, and bespoke legal solutions

Steadfast Apps

Steadfast Apps

A brand built to carry the future of broker technology

Sydney Airport – Tripsim

Sydney Airport – Tripsim

Name and branding a new product offering from Sydney Airport

Sydney Cardiothoracic Surgeons

Sydney Cardiothoracic Surgeons

A new identity that speaks to care, compassion, and expertise

Tumut River Brewing Co.

Tumut River Brewing Co.

Keeping the brand (and the beers) flowing

University of Sydney

University of Sydney

Cobbedee – Australia’s farmer-led future in wheat

We're a strategic design studio turning potential into impact for ambitious brands

Testimonials

Creatik’s strategic approach was refreshingly sharp and insightful, helping us define our brand essence ‘Realise Excellence’ which perfectly captures our ambition and intelligence in a way that feels authentic.

This wasn’t just marketing speak; it was a genuine reflection of our culture and values that everyone on the team could connect with. The new brand reflects who we are today and gives us a solid foundation for where we’re heading.

Our people love it, our clients notice the difference, and we now have a brand that will serve us well into the future.

Kate Stokes

Head of Marketing and Communications, Qualitas

Creatik took the time to properly understand our business, what we were trying to achieve and, importantly, what we wanted to do differently in the market.

They were able to take what is a relatively complex proposition and turn it into a clear, credible and distinctive brand.

The Novus Quo name was a standout for us. The play on “status quo” captured our aim of challenging conventional thinking around equity investing and creating something genuinely different. At the same time, the Novus Quo name still feels sophisticated and credible, which is particularly important in financial services.

The broader identity has brought that thinking to life extremely well. It gives us a brand that feels contemporary and innovative but still has the confidence and credibility we need as we take Novus Quo to market

James Panaretos

Head of Distribution, Novus Quo

It’s not every day you nail it the first round, proud to say we hit this one for 6!

In Australia, cricket is a game, not a meal. But our big wide brown land has great potential for developing Alternative Proteins. We were tasked with creating an opportunity for the University of Sydney to reach and connect their research to a wider audience, by creating an approachable, organic and Australian centric brand. The result is a fun and playful interpretation and it’s not every day you nail it the first round, proud to say we hit this one for 6!

Adelle Chang

Business & Design Director, Creatik

Zurich – Environmental graphics

Zurich Tower: Bold graphics to welcome staff to their new home

Zurich – Melbourne Football Club

A campaign spanning development, print, and digital advertising

Zurich – TVC

Melbourne Football Club AFLW: Daisy Pearce brand ambassador campaign

Other services

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