Brief
Blasta Mhor is a specialist Highland Cattle breeding program operating across Scotland and Australia, built on 100% Scottish Highland genetics and a commitment to exceptional lineage. With its reputation growing and interest extending internationally, the existing identity no longer reflected the quality, provenance and ambition of the business.
Challenge
The challenge was to elevate Blasta Mhor without losing the authenticity that made it distinctive. The brand needed to balance Scottish heritage and provenance with a more contemporary sense of luxury, creating an identity capable of supporting its ambition to become a benchmark for premium Highland genetics in Australia and internationally.
Solution
We refined the existing logotype and developed a richer visual system that balanced heritage with contemporary luxury. Elevated typography communicates rarity and provenance, while a sophisticated palette of deep greens and blues draws inspiration from the landscapes of the Scottish Highlands. Considered imagery, graphic elements and layout principles completed a flexible system designed to work wherever the brand needs to show up.
The refreshed identity gives Blasta Mhor a stronger platform for growth, helping communicate the value behind its carefully developed bloodlines and limited release genetics to breeders in Australia and internationally. More importantly, it gives the business a brand that now reflects the quality and ambition of the breeding program behind it.
Scotland + Australia
Breeding programs across two regions
100% Scottish Highlands genetics
Built on established Scottish bloodlines
International focus
Developing genetics for Australia and international markets
Limited release
Selected genetics released in limited quantities
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