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Pre-Match Meal is a new granola product developed by professional athlete James Graham. Our brief was to establish the foundations of a product range to expand and grow in time, through logo development and a packaging design system. A key requirement of the packaging brief was to highlight the Concussion Legacy Foundation collaboration and donations. The result is a visually striking brand that reflects James’ personal goals and values, without compromising on the competitive edge of a marketable product and a scalable brand system. Visit the Pre-Match Meal website.
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