We partnered with Zurich to create their first-ever brand ambassador campaign featuring an individual, AFLW trailblazer Daisy Pearce. As part of Zurich’s long-standing partnership with the Melbourne Football Club, the campaign set out to celebrated Daisy’s legacy as an AWFL player, pioneer, businesswoman and mother.
Built around the central idea “It’s the little moments that make the milestones,” the campaign captured the everyday balance of Daisy’s life. We developed the campaign concept, script and visual treatment for a 30-second TVC, filmed and produced by the Melbourne Football Club, that followed a ‘day in the life’ narrative, revealing how familiar roads and routines take on new meaning through the eyes of her children.
Creatik designed and delivered all campaign assets across paid media, out-of-home billboards and transport placements, match-day screen graphics, digital advertising, print and social media. The result was a powerful, personal dimension to Zurich’s story, expressing their promise of creating a bright future and protecting everything you live for with warmth and authenticity.
