Marble Money

Remara, an Australian-based asset management company, was establishing a new business offering bridging loans. They had a great name, Marble Money, an ambitious business strategy, and were seeking a bold brand identity to launch their brand into the market. They approached Creatik to create this brand identity.

The name draws a metaphor from the game of marbles, where constant movement mirrors the purpose of bridging loans – keeping financial transactions fluid and uninterrupted during transitions or gaps. This approachability contrasts with traditional financial institutions, adding a playful twist that distinguishes it in a serious market.

The brand identity features a friendly and approachable sans-serif wordmark characterised by flowing, rounded shapes and curves. The Marble Money graphic device is formed by combining two m glyphs, resulting in a unique icon. The colour palette is both vibrant and sophisticated, and the striking gradient within the design suggests a dynamic sense of movement and potential, reinforcing the brand's energetic and forward-looking ethos.