In July 2023, Zurich Asia Pacific launched Zurich Edge, a suite of solutions designed to elevate digitally embedded insurance across the region. To bring this innovative product to market, Zurich APAC partnered with us to develop the product branding, messaging, website design, and digital assets that effectively communicated Zurich Edge’s value and uniqueness.
Our task was to create a brand identity and digital presence that aligned with Zurich’s global reputation while capturing the cutting-edge, customer-focused nature of Zurich Edge. We needed to craft a unified brand experience that resonated across diverse markets in Asia Pacific, emphasising the ease and sophistication of digitally embedded insurance.
We began by closely collaborating with Zurich to understand Zurich Edge’s strategic goals, target audience, and technological capabilities. This insight guided us in developing a cohesive brand identity that balanced Zurich’s established credibility with the innovative spirit of Zurich Edge.
The website design played a crucial role in translating the brand’s value proposition into a user-friendly digital experience. We designed a clean, modern interface that guided users through Zurich Edge’s offerings, emphasising ease of navigation and clarity of information, optimised for both desktop and mobile.
To reinforce Zurich Edge’s brand message, we created a suite of digital assets, including social media graphics, email templates, and video content. These assets were crafted to maintain consistency across all touchpoints, ensuring Zurich Edge’s innovative spirit was effectively communicated.
Our work helped position Zurich Edge as a leader in digitally embedded insurance, driving partner engagement and contributing to Zurich’s growth in the region.
