Brief
Steadfast Technologies was preparing for the next phase of Steadfast Apps, evolving it into a unified digital platform designed to bring its existing Insurtech ecosystem together and create greater efficiency for brokers.
Creatik was initially engaged as a strategic marketing partner to develop the positioning, messaging and go to market strategy needed to build understanding, confidence and adoption across brokers, insurers and partners. The engagement spanned strategy through to launch planning, content and channel activation, supporting a phased product rollout and ongoing releases.
Challenge
Through the strategic work, we identified a bigger challenge. The product had evolved significantly, but the brand had not evolved with it.
Steadfast Apps was shifting from individual functionality towards a connected digital ecosystem, bringing existing platforms together within one secure SaaS solution. The ambition was significant, with greater automation, reduced reliance on multiple vendors and identified time savings of up to 75% across six key broker processes.
Before Steadfast could confidently take that proposition to market, the identity needed to signal the same shift as the technology itself: from legacy administration to modern digital operations, and from a system of record to a system of action.
The challenge was to create meaningful change while retaining the recognition, credibility and trust already associated with Steadfast.
Solution
Steadfast Apps needed an identity capable of carrying its much bigger technology proposition to market. The evolved brand creates that platform, bringing greater clarity and distinction to Apps while retaining the trust and recognition of Steadfast.
The existing chevron was reinterpreted as a cleaner geometric symbol, retaining a connection to the original identity while subtly referencing the <> language of software development. Directional forms create a sense of movement and progress, while greater emphasis on Apps gives the product a stronger identity of its own within the Steadfast ecosystem.
A brighter colour palette, digital first typography, graphic pattern and flexible visual system extend the identity beyond the logo. Importantly, the brand was designed for the environments where it needs to perform, from the product interface and digital communications through to launch content, presentations, signage and physical applications.
The result gives Steadfast a clearer, more distinctive way to take Apps to market, helping brokers understand that this is more than an evolution of the technology they already know. It is a significantly bigger proposition. Importantly, the system is designed to grow with the platform, giving the team a flexible foundation for future products, communications and releases without needing to reinvent the brand each time.
75% time saving
Identified across six key broker processes as part of the future Steadfast Apps proposition.
7,800+ platform users
Steadfast's established INSIGHT platform already supports more than 7,800 users transacting every day, providing a significant existing technology ecosystem for the evolution of Steadfast Apps.
One connected ecosystem
Designed to consolidate existing technology into a unified, secure SaaS platform connecting brokers and insurers across the insurance lifecycle.
Strategy to execution
Creatik's engagement spans positioning and messaging, go to market planning, brand identity, content and channel activation, connecting the brand directly to the wider commercial and adoption strategy.
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