True Colours

Feel good dog food

True Colours approached Creatik to design the brand and packaging in 2020. It had to be eye-catching and at a glance convey their commitment to the best locally sourced Australian ingredients, specially formulated to bring out the best in every dog.

We considered every element of the packaging, from the branding, to finding the right words for the brand and creating ‘shelf presence’ on pallet displays, colour coding the flavours and sourcing imagery to pair dog’s with personality to each recipe. The result is a consistently branded system that stands out for all the right reasons and brings a smile to mind.