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Apricity

A brand defined by apricity: the sun’s rare, welcome warmth

Warm, approachable and competitive, Apricity’s new brand stand outs for all the right reasons. The word apricity means ‘the warmth of the sun in winter’ so our solution commenced with cues from the established brand equity – a warm coloured dot, or ‘golden circle’. It’s premium but approachable, lifting the profile and reputation of Apricity and the wider Invoice Finance market.

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