Tandem Capital

Brand Identity

When things or people are in tandem, they’re together — either physically side by side, happening at the same time, or working as a cohesive team. With this in mind we developed a new brand identity for Tandem Capital (formerly Bell Capital).

The ‘T’ from Tandem features a triangle edge, derived from the talking line used in the Bell Financial Group logo. The ascending triangle indicates a positive upward progression and joins with the ‘T’ conveying connection and working in partnership.

This device is replicated throughout the concept in a tandem lock up, emphasising collaboration and working alongside partners. The original ultra violet purple colour has remained consistent ensuring a direct link back to the existing Bell Capital logo.

“I was incredibly impressed with the work Creatik did for our new institutional brand. They demonstrated unparalleled creativity, through captivating visuals and compelling narratives that pleased all our key stakeholders. They bought ingenuity and passion to each step of the process and their approach was innovative with a keen eye for detail.”

Sophia Mavridis
Marketing Manager, Bell Direct