We’ve been building brands since 2008.
We bring strategic thinking, creative excellence and experienced delivery together to make complex brand projects easier.
From defining the right direction to bringing it to life, we work as an extension of your team, asking the right questions, thinking ahead and taking ownership of the process. The result is better work, fewer surprises and a creative partner you can rely on to keep things moving. That’s how we deliver Strategic Design Impact.
We think about this in three connected ways:
What we stand for
We see the potential in every brand
Our approach
Strategy, creativity and delivery working together
Great partnerships make great work easier
Deliver with excellence: We deliver work that lands strategically, creatively and commercially. Every project matters, and we make it count.
Do what we say: We follow through, communicate clearly and deliver on our word, every time.
Think smart: We bring clarity to complexity using strategic thinking to solve the right problems and deliver better outcomes.
Back each other: We build strong relationships with our team and our clients based on trust, respect and shared success.
Own the outcome: We take responsibility for the result – stepping up, solving problems and seeing things through.
Our approach is built around making complex projects feel simpler. We start by understanding what you’re trying to achieve, the people you need to influence and what success looks like. From there, strategy gives the work direction, creative thinking makes it distinctive and experienced delivery keeps everything moving.
We stay close from the first conversation through to the final outcome, so nothing gets lost between the thinking and the doing.
Think strategically: We ask the right questions, challenge assumptions and find the clarity that gives the work direction.
Create with purpose: We turn that thinking into distinctive ideas and beautifully crafted design that works in the real world.
Deliver with confidence: We take ownership, think ahead and keep things moving, giving you confidence that everything is under control.
We believe the best creative partnerships make great work easier to deliver.
Proactive: You shouldn’t have to chase us or wonder what’s happening next. We think ahead, communicate clearly and keep projects moving, identifying risks and opportunities before they become your problem.
Invested: We care about the outcome, not just the deliverable. We take the time to understand your business, your stakeholders and what success looks like, so we can make smarter decisions and create work that performs.
Reliable: When the work matters, you need a partner you can depend on. We take ownership, do what we say we’ll do and bring the experience and attention to detail that gives you confidence everything is under control.
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Kylie Gould
Director & Founder
With over 15 years of experience leading strategy-led design across the financial services, corporate, and lifestyle sectors, Kylie is known for her ability to translate complex ideas into compelling, intelligent brand experiences.
Since launching Creatik in 2008, Kylie has helped shape some of Australia’s most trusted and enduring brands, including Challenger, JP Morgan, TAL, Sydney Airport, Blackmores, Subaru and Zurich. Her approach blends big-picture thinking with meticulous attention to detail, backed by a strong belief in the power of design to build credibility, connection, and commercial impact.
Kylie is a hands-on creative leader who works closely with clients and teams alike. She’s passionate about building brands that are not only beautiful, but also purposeful and practical, brand systems that work just as hard in a PowerPoint deck as they do in a national campaign.
Her work has been recognised with multiple national and international design awards, and in 2024 she was honoured to serve as a judge for the Transform Awards Europe, evaluating some of the world’s best rebranding and brand development work. This year, Creatik was named the winner of the 2025 Australian Women's Small Business Champion Awards for Creative Services.
Kylie is a sought-after voice in the areas of brand strategy, communication design, and the evolving role of creativity in professional services.
Ask me about:
Solving everyday business problems through design
Bringing life and authenticity to financial services brands
Twinning!
Dan Clark
Creative Director
Dan brings 20 years of creativity to Creatik’s clients. He drives the creative passion, energy, and design standards - ensuring our work delivers effective design solutions and exceeds expectations.
Drawing on his experience – both in London and Sydney - Dan’s expertise spans the full design spectrum. From digital to packaging to place branding and everything between. Dan is an accomplished conceptual designer and loves work that is adventurous. He brings a beautiful craft to our client’s brands.
“My role as Creative Director allows me to do the things I love most: doing work that matters, provocative thinking and building a culture of curiosity, collaboration and craft.”
Most recently Dan and his team have created brands and award-winning work for Kissed Earth, Zurich, Moulis Legal, Blackmores, The University of Sydney, Subaru, Samsung, Ricoh, LG, Logitech, Harley-Davidson, Maserati, Land Rover and Unilever. Dan is an active member of the design community and a current committee member of AGDA (Australian Graphic Design Association).
Ask me about:
The potential of a great idea and being a creative problem-solver
Finding ways to push the boundaries of creativity every day
Gin and Tonic.
Louise Thomas
Strategy Director
With her keen strategic focus, Louise is our brand strategy and naming specialist. And resident wordsmith. Yup, she loves words and has a Good Design Gold tick to prove it.
For Louise, it’s about finding insights to create meaningful brands and the importance of words in branding.
“I relish the learning curve that goes with immersing myself in each new project to understand the nuances of their world. Getting to grips with the challenges they face and unravelling the problems.”
The best part of her job - the thrill of finding the right words for a brand.
She brings extensive experience in brand, design and marketing. And has worked at global brand design consultancies in London, Johannesburg and Sydney.
Her brand experience includes London Underground, Guinness, Toyota, Qantas, Blundstone, the University of Newcastle, Zurich, Subaru and Kissed Earth.
Ask me about:
Finding the right words for your brand
The real meaning of the word ‘logos’
Sundowners.
Adelle Chang
Business & Design Director
For Adelle, helping to connect Creatik with potential partners and drive positive outcomes for their businesses and brands is inspiring. “Every day we strive for creative excellence and we like to work with businesses that challenge us to reach for that. It motivates us each and every day to push the boundaries.”
Adelle brings 13 years of diverse experience across fashion & retail, brand design and digital. As Design & Business Director, Adelle works with our Creative and Design Director to create outstanding results for our clients and drives initiatives in new and exciting directions.
Her hallmark is strong, positive relationships, effective creative solutions, an eye for the long game and relentless optimism.
Current and previous clients include BPay, Blackmores, Subaru, Myer, Target, NRMA, The Salvation Army and Surf Life Saving Australia.
Ask me about:
Raising a brands digital presence
Illustrating t-shirts for Supre
Surfboards as art.
Meet the team. The people behind the partnership.
Based just south of Sydney, we’re an experienced team of strategists, creatives, designers and doers who care about the work, the details and the people we work with.
We're a strategic design studio turning potential into impact for ambitious brands
