Limited edition flyers, posters, banners, mouse mats, dealership signage and window decals, presentation folders, digital and social media assets and merchandise for Subaru, Subaru Assured, Subaru Finance and Insurance, and Subaru Genuine Parts.
Subaru updated its brand to focus on the emotion and benefits of owning and driving their cars. They were seeking creative partners who were flexible and direct, fitted with how their business worked and could bring great creative ideas to the table. Creatik continues to be involved across the brand update, supporting Subaru with the rollout.
FOUR SEPARATE BUT COHESIVE LIVERY DESIGNS, A CUSTOM MERCHANDISE RANGE WITH ORIGINAL ILLUSTRATIONS AND GRAPHICS FOR DIFFERENT DEMOGRAPHICS
Subaru Motorsport wanted to celebrate its return to the Australian Rally Championship with Molly Taylor, the only lead female driver in the competition, behind the wheel. Subaru commissioned Creatik to produce livery with their Subaru Do motorsport branding that was consistent for every event but with local imagery for each location.
Subaru Motorsport also commissioned Creatik to create a range of Molly Taylor signature merchandise for men, women and young girls.