Insights and inspiration from the AGDA Annual 2025

The AGDA Annual is always a highlight on the design calendar, and this year’s event was no exception. Kylie, Adelle and Louise from Creatik headed along to soak up ideas, insights and plenty of creative energy.

What stood out? It wasn’t just the big ideas—it was the reminder that bringing ideas to life and making them land is where the real magic happens. The line-up delivered a masterclass in creative thinking, storytelling, and design leadership.

Some of our highlights included:

🔸 Ellena Mills (Howatson+Company) on keeping ideas alive
🔸 Shannon Bell (Re, M&C Saatchi Group) on challenging the pitch process
🔸 Ben Reid and Anthony Hos (Milk) on brand as a driver of business
🔸 Nick David Hill and Mathew Groom (For The People) on building truly authentic brands
🔸 Christian Hewitt and Katie Peacock (CHEP Network) on reigniting brand romance at Michael Hill
🔸 Lincoln Grice (BMF Australia) on keeping perspective and not drinking the Kool-Aid
🔸 And David Whitbread for pulling it all together with spot-on intros!

The day was full of honesty, humour and practical advice. We walked away with full notebooks, buzzing minds and plenty of fresh thinking to bring back to the studio.

Big thanks to AGDA for curating such a generous and inspiring line-up. We can’t wait for next year!