Pantone have called it 💜

Pantone has, for the first time, created a colour specifically for their 2022 Colour of the Year selection and we’re here for it. Meet Very Peri PANTONE 17-3938 - a “dynamic periwinkle blue with a vivifying violet-red undertone.“

Colour notes:

  • Happiest and warmest of all the blue hues

  • Blends the faithfulness and constancy of blue with the energy and excitement of red

  • Warm and friendly

  • Carefree confidence and joyful attitude

  • Uninhibited expression and experimentation

  • An empowering mix of newness

  • Illustrates the fusion of modern life

PIcture from Pantone

ArticleLouise Thomas