Logo, Colour Palette, Stationery, Icon suite, Packaging (500g, 2kg and 12kg), merchandise, event signage, brochures, Website and sales tools.
Creatik worked with Man’s Best to develop their new brand and premium dog food packaging. The logo was designed into an easily recognisable and cross platform device. The imagery and colour palette combination was crucial to easily depict the various flavours. The decision was made to swap out the core logo colour for each product flavour across the packaging range. Through sourced imagery and clever retouching Creatik were able to provide a suite of dog imagery to wrap from front to back across all packaging sizes. The end result is visually very clean and contemporary, looks international for export purposes and is very different to the rest of the market.