Australian Red Cross Lifeblood

MS Office Templates

Seamless branding: Office Templates for Australian Red Cross Lifeblood

The Australian Red Cross Lifeblood approached Creatik to implement their new brand identity across Microsoft Office templates, ensuring consistency and usability throughout their organisation. Our role was to translate the refreshed visual language into practical tools, specifically, Word and PowerPoint templates, that employees could use confidently and consistently.

The Challenge

Following a brand refresh, Lifeblood engaged us to bring it to life across their MS Office templates. They had a bold, fresh look and needed templates that not only reflected this new branding but were also accessible and easy for all staff to use, regardless of their tech skills. Our goal was to ensure that every document, from letters to presentations, consistently showcased their brand.

Our Approach

Embracing Concept 1, we focused on creating templates that embodied the new brand's essence, clean lines, impactful visuals, and a clear hierarchy. We developed a comprehensive suite of templates, including:

• Letterheads

• Reports

• Presentations

• Forms

Each template was meticulously designed to be intuitive, ensuring that staff could easily adopt and maintain brand consistency in their daily operations.

The Outcome

The result was a cohesive set of Microsoft Office templates that brought Lifeblood's refreshed visual identity to life in everyday documents. Employees across the organisation now have the tools to communicate effectively and consistently, reinforcing the brand's identity in every interaction.

Why It Matters

We understand that a brand's strength lies in its consistency. By translating Lifeblood's refreshed identity into practical tools, we've helped ensure that their mission and message are conveyed clearly and consistently every day.