Financial Services
Complex industry. Clear thinking.
Financial services brands have a lot to communicate and very little room to get it wrong.
From investment products and insurance to wealth, advice and financial technology, we help financial services marketing and brand teams turn complex propositions into brands, campaigns and communications people can understand and trust.
We've worked across the sector for more than 18 years, partnering with organisations including J.P. Morgan Asset Management, Zurich, OnePath, TAL, Challenger, Qualitas, Allan Gray, Australian Ethical and Steadfast.
From brand strategy and identity to product launches, adviser campaigns, investor communications, digital experiences and everyday creative support, we bring the strategic
Strategy
Research & stakeholder engagement
Brand strategy & positioning
Brand architecture
Naming
Messaging & verbal identity
Identity
Visual identity
Brand evolution & refresh
Brand systems
Brand guidelines
Implementation
Launch strategy
Campaign creative
Digital & social
Presentations & communications
Internal rollout
Ongoing brand implementation
Strategy through to identity
Every engagement is shaped around the challenge. Sometimes that means building a brand from the ground up. Sometimes the smartest answer is to retain what's valuable and evolve what isn't working.
Trusted with brands that matter
From global financial services organisations and government agencies to Australian businesses, our team is trusted with brands operating in complex, highly considered and often regulated environments.
18 yrs
Building brands since 2008
300+
Brands partnered with
12
ASX-listed clients
60+
National & international design awards
Designed to work beyond the brand presentation
A strong identity needs to do much more than look good in a brand presentation. We consider how it will work across the communications your organisation actually needs, from campaigns and digital experiences to presentations, reports, events, social content and everyday marketing materials.
That practical understanding helps us create brand systems that are distinctive enough to build recognition and flexible enough to work across teams, channels and changing business needs. Because the real test of a brand isn't how it looks at launch. It's how well it continues to work afterwards.
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Brand work in action
Take the brand into the real world
A brand only becomes valuable when people can use it. Once the strategy and identity are in place, Creatik can help extend the brand across the channels and communications it needs to live in.
Testimonial
Creatik’s strategic approach was refreshingly sharp and insightful, helping us define our brand essence ‘Realise Excellence’ which perfectly captures our ambition and intelligence in a way that feels authentic.
This wasn’t just marketing speak; it was a genuine reflection of our culture and values that everyone on the team could connect with. The new brand reflects who we are today and gives us a solid foundation for where we’re heading.
Our people love it, our clients notice the difference, and we now have a brand that will serve us well into the future.
Kate Stokes
Head of Marketing and Communications, Qualitas