Brief
Kissed Earth was preparing to launch Rehydrate+, a new daily electrolyte product designed to bring hydration, mineral replenishment and broader wellness benefits into one convenient daily sachet.
Unlike traditional sports-focused hydration products, Rehydrate+ was conceived as an everyday wellness essential for a much broader audience, from active consumers to busy professionals, parents and travellers. The product itself combined a science-backed formulation with Kissed Earth’s clean ingredient philosophy and premium positioning.
Creatik was engaged to develop the packaging identity and rollout across three individual flavours and a variety pack, creating a distinctive new product while ensuring it still felt unmistakably part of the Kissed Earth brand.
Challenge
The hydration category comes with a lot of established visual codes.
At one end are highly functional sports products built around performance. At the other are increasingly polished wellness brands competing for attention with minimal, lifestyle-led packaging.
Rehydrate+ needed to occupy a different space.
The packaging had to communicate the efficacy and science behind the formula without feeling clinical, while bringing enough energy to the product to signal hydration, flavour and performance. It also needed to appeal to health-conscious women and men aged 25–65, rather than defaulting to the aggressive visual language traditionally associated with sports hydration.
And with three flavours plus a variety pack, we needed to create clear differentiation across the range without fragmenting the brand.
The opportunity was to create something that could stand out in the category while making daily hydration feel like part of a modern wellness routine.
Solution
We created a bold packaging system that gives Rehydrate+ a distinctive identity of its own while remaining connected to Kissed Earth.
At its centre is an oversized, condensed REHYDRATE+ logotype, designed to create immediate recognition and strong shelf and screen presence. Rather than relying on the quieter conventions of premium wellness packaging, the identity uses scale, typography and confident colour to give the product energy without pushing it into traditional sports-drink territory.
Each flavour is colour-coded, allowing Green Apple & Mixed Berry, Pineapple & Passionfruit and Peach & Orange to be quickly distinguished while creating a vibrant and cohesive family when the range appears together. The individual sachets carry the same strong visual language, extending recognition from the outer packaging through to the moment of use.
The system balances that boldness with the credibility required of a premium wellness product. Benefit messaging, ingredient information and functional cues are organised within a clear hierarchy, helping communicate a sophisticated formulation without overwhelming the consumer.
The result is a packaging identity that helps Rehydrate+ establish its own presence within the Kissed Earth portfolio and gives the brand a distinctive platform from which to enter and grow within the everyday hydration category.
3 flavours + variety pack
One cohesive packaging system designed to create recognition while making each flavour instantly distinguishable.
Built for everyday use
The identity carries from the outer pack to individual colour-coded sachets, supporting Rehydrate+ as an everyday hydration ritual rather than simply a sports product.
Science + Wellness
A visual system designed to communicate the credibility of the formulation without becoming clinical or overly performance-led.
Built as a range
A flexible packaging system that gives Rehydrate+ a recognisable identity across multiple flavours and creates a platform for future growth.
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