Brief
Steadfast’s annual Convention brings together brokers, insurers, sponsors and industry partners. With IGNITE established as the theme for 2027, the brief was to create a distinctive identity that would inspire innovation, growth and action, while feeling unmistakably connected to the Steadfast network.
The identity needed to work across communications, digital channels and the large-scale physical environment of a national convention.
Challenge
An event brand has to do more than look good on a screen. It needs to capture the energy of a gathering, give a diverse network something to connect with and remain recognisable across everything from a small digital asset to a stage-sized backdrop.
For Steadfast, the opportunity was to create a fresh expression of IGNITE without losing the clarity and consistency needed for a complex event rollout.
Solution
We built the identity around an approachable lowercase IGNITE! logotype, using the rhythm of its letters and the playful relationship between the “i” and exclamation mark to express momentum and possibility. From that idea came a distinctive circular graphic device made up of individual forms coming together. It reflects the people and ideas that make up the Steadfast network, and can be used as a single focal point or repeated to create larger patterns and compositions.
A vibrant palette of deep purple, pink, red and orange gives the system energy and contrast, while bold typography keeps the theme clear and immediate. The identity was explored across website concepts, stage screens, registration areas, signage, media walls and other event touchpoints, demonstrating how one flexible visual language can bring consistency to a wide-ranging convention experience.
The result is a confident, versatile identity for Steadfast Convention 2027: one designed to feel energetic and welcoming, connect people across the network and carry the IGNITE theme consistently from the first communication through to the event environment.
One visual theme, one visual language
A cohesive identity developed around Steadfast’s established IGNITE theme.
A device with meaning
Individual forms combine in a circular motif, reflecting the energy of people coming together.
Designed to scale
A flexible system explored across digital, print, environmental and large-format event applications.
Distinctive by design
Expressive lowercase typography and a vivid colour palette create a recognisable event personality.
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