Remara, a $2.6bn Australian asset manager, was well regarded by institutions for being safe and reliable. But as they looked to expand into retail markets, that reputation wasn’t enough. Investors wanted a partner they could trust – and believe in.
We partnered with Remara to refine their identity, sharpen their strategy and create a brand system that could flex seamlessly across every touchpoint, from investor reports to advertising campaigns and social channels.
Our review of the brand and competitor landscape revealed a need to shift perception from steady and cautious to ambitious and performance-driven. At the heart of the new strategy sits a bold essence: Out to perform. This promise reflects their drive to deliver stronger results and build trust through transparency.
The refreshed logo, extended colour palette, modernised typography and dynamic graphic language brought the strategy to life. Today, Remara stands as trusted yet ambitious – leading confidently in alternative investments.
