J.P. Morgan is a leading global asset manager. They approached us to develop a full, end-to-end, creative campaign to launch Active ETF income products in Australia and New Zealand. Working closely with their Asset Management team, we created a vibrant, ocean-themed campaign that integrates with their existing 'portfolio wheel' – a graphic device used across their business.
The ocean theme has a strong rationale as it speaks to the funds' global reach. By introducing Australian species and their habitats, we could establish a subtle 'flavour' of the local market. The dynamic nature of marine life - constantly moving, seeking out, exploring, and discovering new opportunities - is well suited to active investment products.
We focused on creating impactful visuals to raise awareness of the new product offering, grow local market share and build the brand profile. Together with the imagery, our copywriting reinforced the discovery theme with a range of headlines and key messaging emphasising – a world of opportunities. The fund was recently launched on the ASX and was well received by J.P. Morgan stakeholders.
Further to the initial campaign launch we continue to partner with J.P. Morgan, both in Australia and APAC, to deliver ongoing campaign creative across digital and OOH.
