Brief
Caring for someone living with dementia can be deeply rewarding, but it can also place significant demands on a carer’s physical and emotional wellbeing. Finding time for their own health, relationships and everyday enjoyment isn’t always easy.
Dementia Support Australia, a service led by HammondCare, wanted to raise awareness of the importance of carer wellbeing while promoting its Staying at Home program, which provides free support, practical advice and respite opportunities for people caring for someone living with dementia.
Creatik was engaged to develop a collection of wellbeing cards that would make self-care feel more accessible and achievable. The resource needed to offer practical encouragement through simple everyday actions, supported by a warm, approachable visual identity that could extend across printed and digital communications.
Challenge
The audience was primarily people caring for someone living with dementia at home, many of whom were older Australians and at risk of burnout.
The challenge was to encourage carers to prioritise their own wellbeing without adding to the pressure they may already feel. The messages needed to be supportive rather than instructional, with practical suggestions that could fit into everyday life.
The design also needed to balance several considerations. It had to be easy to read and understand, feel welcoming to a mature audience and connect with Dementia Support Australia’s established identity. At the same time, the cards needed enough warmth and personality to feel like something worth keeping, displaying or sharing rather than another piece of health information.
Solution
We developed Mindful Moments, a collection of 20 illustrated wellbeing care cards designed around small, achievable acts of self-care.
Each card combines a simple prompt with practical encouragement, covering everyday activities such as getting outside, maintaining social connections, taking time out, setting boundaries and looking after physical health.
The creative direction uses warm, human-centred illustrations to bring these moments to life. Soft purple backgrounds, gentle landscapes and familiar everyday scenes create a reassuring visual language, while the brighter orange and purple accents maintain a connection to Dementia Support Australia’s established brand.
Clear typography and a consistent layout make the cards easy to navigate, with each illustration reinforcing the message without overwhelming it.
The collection was developed as both a physical and digital resource. A dedicated presentation box brings the 20 cards together as a keepsake, supported by introductory information connecting carers with the Staying at Home program and Dementia Support Australia’s broader services.
The visual system was also adapted into social media assets and digital resources, extending the campaign beyond the printed cards and making the wellbeing messages accessible to a wider audience.
The finished collection gives carers a gentle reminder that looking after themselves matters too. With the cards available through Dementia Support Australia’s website, Mindful Moments turns an important wellbeing message into a practical, approachable resource that people can return to in everyday life.
CLIENT TESTIMONIAL
“Partnering with Creatik on our dementia carer wellbeing cards project, has been a real pleasure. The team were incredibly compassionate and understanding of what we were looking to achieve and provided us with outstanding creative, that appealed to our audience and helped to increase awareness of carer wellbeing. The bespoke illustrations in particular, have been very impactful and well-loved by all.”
KELLY GIBSON
Marketing Manager ‑ Dementia Support Australia, HammondCare
20 illustrated wellbeing cards across 10 self-care themes, offering practical, achievable prompts.
Print and digital applications, including a presentation box, supporting information cards and social media assets.
Designed for a mature audience, with clear messaging, approachable illustrations and a reassuring visual style.
An accessible online resource, with selected cards available individually and the full set offered via email.
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