Creatik

There is never a good time for a design studio to rebrand itself. Yet there we were, 17 years in, with the sinking realisation we’d outgrown our brand.

An uncomfortable place to be, when brand design is what you do. After months of moving our own rebrand down the schedule, someone mercifully declared, “We’re not in Kansas anymore”, and we took the plunge.

The truth was, how we showed up had fallen well behind who we’d become.

We’d built Creatik one good job at a time. Clients stayed with us, took us with them and built careers with us. Increasingly, they trusted us with bigger, more complex challenges, looking for strategic thinking and creative firepower that could genuinely move the dial.

Our work had evolved. Our brand was telling an old story.

The brief was to close that gap without losing 17 years of trust and reputation, and change how people felt about Creatik. Sharper. More confident. Elevated, but still human. A brand to inspire our team and clients, and feel unmistakably Creatik.

We weren’t trying to reinvent Creatik. We wanted our brand to catch up with us and give us something to chase.