PARIS CREEK FARMS BRAND LAUNCH
When Longtable Group acquired Bd Farm Paris Creek in November 2017, they asked us to join forces on the rebrand.
Paris Creek Farms is an award winning organic, bio-dynamic dairy farm in South Australia. They have a longstanding reputation for quality and taste among those who appreciate premium Australian dairy products produced to the highest standards.
Our brief was to refresh the brand and create a contemporary brand to reflect the care, quality and craftsmanship that goes into all they do. Creatik Creative Director Kylie Gould said: “Longtable are all about the future of food and have a strong portfolio of premium food brands. It was essential we aligned Paris Creek Farms with Longtable's positioning. Our challenge was how to achieve a premium look and feel, and stay true to the qualities of being sustainable, organic and biodynamic”.
Using a simpler name, we pared back the logo to the essential elements whilst paying homage to the heritage of the farm. The refined logo increases standout of the name and the brand design positions the brand firmly in the premium space.
We also created a seal as device to act as a mark of quality and to capture three key messages: established in 1988; Food for purists; Australian crafted.
The packaging design is typography-led with a clean and crisp look and feel, reinforcing the pure unadulterated process from farm to table.
The rebrand launched in December 2018 and recently won 19 awards at the Sydney Royal Cheese and Dairy show.