ALT Protein for The University of Sydney

Brand Strategy | Brand Identity | Logo | Typography | Colour and Image Style

Introducing Alt Protein, a warm, organic and Australia centric brand developed with the University of Sydney to respond to the challenge of building an alternate protein industry.

"In Australia, cricket is a game, not a meal. But our big wide brown land has great potential for developing Alternative Proteins. We were tasked with creating an opportunity for the University of Sydney to reach and connect their research to a wider audience, by creating an approachable, organic and Australian centric brand. The result is a fun and playful interpretation and it’s not every day you nail it the first round, proud to say we hit this one for 6!"

- Adelle Chang, Business & Design Director